ABOUT US

Just like the rising of dough in baking, what began as a pure passion for flour gradually evolved into a reality of delectable baked delicacies all made with the most essential ingredient — flour.

The Flour Whisperer, also known as 'TFW', was founded in 2017, where we strive to always hear your whispers and turn them into your favourite dough.

From Desk Job to Dough Dreams

It all began with a simple realization: desk jobs were never the right fit for our founder, Ms. Hani. In 2017, she made the bold decision to leave behind a career in accounting and pursue her true passion—baking. What started as countless hours experimenting in the kitchen soon evolved into a dream of turning her love for food into something meaningful.

Mastering the Art of Baking

The founder’s baking journey began with formal training under a master chef at Le Cordon Bleu, a prestigious culinary school. Over the years, she attended numerous baking classes, continuously refining her craft and mastering new techniques. Even today, the founder remains dedicated to learning, ensuring that every recipe reaches perfection.

Turning Challenges into Growth

From fine-tuning recipes in the early days to managing manpower and planning for a central kitchen, every challenge has been a stepping stone. Through it all, the words of Ms. Hani's late father — “Don’t be a quitter; never do anything halfway.” have been a constant source of strength and inspiration.

  • Top-Notch Ingredients

    We use only the finest materials to make sure every bite is delicious. It’s all about quality, from the first scoop of flour to the final sprinkle of sugar.

  • A Treat for Every Taste

    Whether you're after the comfort of a classic cake, the joy of a fluffy bomboloni, the sophistication of a petite cake, or the delight of a freshly made pastry, our diverse menu has something to satisfy every craving.

  • Baked Fresh Daily

    Freshness is our secret ingredient. We bake our goods daily to guarantee that only the freshest, most flavorful pastries make it to your plate.

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The Heart Behind the Flour

Behind every baked delight is a passionate team dedicated to turning whispers of inspiration into reality. Our team consists of creative bakers, flavour enthusiasts, and perfectionists who take pride in every detail. Ensuring that every bake carries a little bit of the joy and care we pour into our craft.